DailyBloom - Product Roadmap

A focused 9-month roadmap in four phases: MVP, Engagement, Community, Monetization. Each phase is intentional—core habits first, then daily use, then virality, then revenue—ensuring retention and trust before growth monetization.

Roadmap Overview

Phase	Timeline	Strategic Goal	Success Signal
MVP	Months 1–2	Ship a lovable core product	1,000 DAU by month 3, Day-7 retention ≥40%
Engagement	Months 3–4	Drive daily habit formation	Day-30 retention ≥20%, Habit completion ≥60%
Community	Months 5–6	Build accountability & word-of-mouth	25%+ MAU in challenges, referral installs
Monetization	Months 7–9	Monetize without breaking trust	≥15% hybrid conversion, $5K MRR

Phase 1 – MVP (Months 1–2)

Goal: Launch a delightful, usable core product.

Key Deliverables:
- Habit creation & tracking
- Streaks, badges, basic gamification
- AI mentor (core guidance, daily nudges)
- Fast onboarding
- Simple progress dashboard
Success Signals:
- 1,000 DAU by month 3
- Onboarding completion ≥70%
- Day-7 retention ≥40%

Phase 2 – Engagement (Months 3–4)

Goal: Develop sticky, daily product usage.

Key Deliverables:
- Skill/hobby learning paths
- Streak recovery feature
- AI overload & streak warning nudges
- Optimized notifications
Success Signals:
- Day-30 retention ≥20%
- Habit completion ≥60%
- Streak continuation ≥60% of actives

Phase 3 – Community (Months 5–6)

Goal: Drive viral growth and build accountability loops.

Key Deliverables:
- Group challenges (30-day, teams)
- Leaderboards & progress sharing
- Challenge referrals
Success Signals:
- 25%+ MAU in challenges
- Growth via referrals