My Role

Product Manager (Concept Product)

Responsibilities:

• Conducted product discovery and market research
• Defined problem statement and product vision
• Developed user personas and JTBD framework
• Designed MVP feature prioritization
• Defined product hypothesis and success metrics
• Designed product growth strategy

Tagline: Your daily growth companion

DailyBloom is a concept product designed to help people build hobbies and skills through consistent daily habits, AI guidance, and gamified learning.

This case study demonstrates my product thinking process—from problem discovery to solution design, MVP definition, and growth strategy.

Product Overview

Many people want to develop new skills or hobbies—coding, music, languages, fitness, or creative pursuits. But staying consistent is hard. Motivation fades after the initial excitement, and people abandon their goals.

DailyBloom explores how a product can help users build lasting learning habits through small daily actions, AI guidance, and gamified motivation.

Problem